Advertise My Business – Important Tips That Helped Me And That Can Help You Too

If you are like any serious business owner, one of the most important questions on your mind should be “how can I advertise my business”. This is definitely a very important question that every business owner needs to ask and answer. If you find the right ways to advertise, then your business will surely succeed. And if you don’t, failure is obviously inevitable.

And for those people who think advertising is not compulsory, here’s an analogy I read sometime back about people who don’t advertise. The analogy says that a business without advertisement is like a man winking at a lady in the dark.

Stop a minute and think about that. What you will notice is that if a man winks at a lady in the dark, no one will know what he is doing, except him. So, a business that doesn’t advertise is only selling basically to “itself” as no one else will know what it is offering, let alone buy from it. A business like that will only keep losing money – hiring staff, buying inventory, etc, and it won’t make the money and profit that it deserves to make.

So, if you really want to achieve success and make money in your business, you have to advertise it. And thankfully if you want to advertise on the Internet you don’t have to spend a fortune to achieve results. Gone are the days when you would have to spend a whole lot of money for radio, television or newspaper/magazine advertisement. Yes, many still think it will cost a fortune to get started advertising, but that’s not true. Don’t let anyone try to convince you that it’s true. It’s certainly not.

Below is a listing of 4 popular methods that I use to advertise my business.

1. Buying banners in high traffic websites
2. Buying ad spots in high traffic blogs
3. Buying ad spots in high traffic ezines
4. Buying ad spots with Google AdWords

Depending on your budget and the type of business you want to advertise you should take the time to look into each of these methods to find the one that will work best for you. I personally got better results from buying banners in high traffic websites like Yahoo. Your results might differ depending on your budget and the type of business you are operating. You can also decide to advertise on classified ads sites… the good news is that many of them are completely free to advertise in.

Work at Home Business Information Can Save You Grief

If you’re aiming to begin a business from your home you should first conduct some proper research. There are many beneficial work at home business information sites on the internet to help get you started. You also need to know how to handle your tax information Before you spend any time on this subject we will go over a few of the basics you should be aware of. Starting and immersing oneself into a home business is not for everyone. Some people just don’t work well on their own for many reasons. For example they’re not disciplined to work each day without a boss.

Many people are unable to put together a well thought out business plan. Some don’t know much about the business they’re about to start and don’t spend the time necessary to become an expert. Still others don’t have the proper support system they need to succeed. It’s tough going it alone or with negativity surrounding you. So before diving in you must make sure that this is something you really want to do and can do. Many home businesses today don’t require you to be a “brain surgeon” but will definitely require drive and motivation that many people just don’t have.

If you don’t have a place for a home office it can be difficult to run a business out of your home. I’m not talking about a large office, but at least a separate area where you can work. If you have family members around it will be important that they know when you are working. Interruptions can severely limit your productivity. You will need to find some space that allows you the opportunity to treat you business like a traditional job.

Some home owner’s associations or apartment complexes don’t allow certain business to operate. So depending on the type of business you start make sure you can run it from your location. Many businesses fail because they aren’t marketed properly. Successful businesses today know how to promote themselves via the internet. There are many ways to drive traffic to an online website. Some are inexpensive or free and others are not. You’ll need to know about these.

What about training? Most distributor based businesses or franchises should receive full support concerning all aspects. If you’re not tied into a business system you should look into joining local business groups for that type of support. When seeking at home business information you should highly consider obtaining guidance concerning organization and tax information. Because they aren’t organized and aren’t aware of the various tax laws many business owners get into trouble.

Home based businesses get various breaks and deductions. You’ll also need to know when and how to file your tax information.

Business Best Practice and the Power of Business Information

Do nothing and you get to stay as you are.

Best practice is the goal of each individual business and will probably be described as looking after matters of ethics and integrity, good customer relations, supporting staff and maintaining good standards of service, accountability and fiscal compliance. Or the description might include positive management styles, high productivity and good economic strategies.

Most would agree that best practice is leadership, goal setting, teamwork, maintaining a culture of compliance, supervision, discipline, support, training, accountability and responsibility.

What if all of these were the focus of a new way of managing business information that provided everything that was needed to manage the business for success and peace of mind?

What if your most precious asset is your business information and what if the success of your business is affected by a lack of order and control over what happens on your business computer network? When you have no control over your business information you have no control over best practice and you might as well forget about it being in control of the business.

Best practice is available through an intelligent network that uses Business Information Organization (BIO) to create the kind of framework that allows for everyone in the business to have access to what they need to achieve the outcomes the business needs. You won’t have best outcomes unless you have best practice. You won’t have best practice if your business information is in a mess.

This is not about the way that your computers and peripherals communicate and it is not about any software. It is not about having the newest and the best equipment. It is not about hiring smart consultants and contractors to take over what should be the role of the business. It is about the power of content and the context of that content.

To explain this approach to best practice there is the example of a new office goods company. They had purchased a new warehouse and were planning to sell their goods online and in a large new showroom at the business end of town. They hired a new business management consultant with links to software companies who advised that they have two ways of managing their stock. Option 1 was to leave everything on pallets and use barcodes to locate the right pallet to get the stock to fill an order. Option 2 was to unload the pallets and store all of the same items together. Both options would be supported by software and equipment.

They chose Option 1 because they could unload the trucks faster and by having a pallet friendly storage system, get a more even distribution of bulk throughout the warehouse. It went well for a short while but they suddenly found that they had to hire more people to work in the warehouse running around to different stacks to fill a single order of multiple stock of the same item and when the computer that managed the warehouse was hit with a virus, everything stopped.

You would be highly unlikely to have chosen Option 1 but the point is that business information is like stock and you may be unwittingly using that scatter option for your business information. The more information is scattered and the more the content is hidden, the less it is available for the business. If that business information includes policy, training, resources and business knowledge the business can be in dire straits or just not doing what it should be doing.

So what if the most important stock of the business was its information content and what if it was no longer hidden and available to achieve the best practice you so desperately want to achieve? Look at your information now. How much do you know about the way it is managed? Where is your policy? How accessible is it and who created it? How often is it reviewed and updated and who does that review?

Look at your own information. Do you organize it at all or is everything bundled in my documents, my pictures, my albums? Is everything haphazard or loosely organized because you tell yourself you are the only person who needs to know what is there and where it is? If you create new folders do you think hard about how they are named and sited? Are there times when you can’t find anything? Is there time when you waste time and money looking for it?

The bad news is that the way that you don’t organize your information is exactly the same way that you everyone on your staff can’t and won’t organize the information they collect or create and store as they work. And the even worse news is that they are quite sure that they are the only ones who should know where it is and what it is. And even worse than that, they think it belongs to them and will delete it without asking anyone whether the business wants to keep it. So how does Option 2 which is about sorting and control sound when it comes to business information and protecting what belongs to the business in a place where it can be seen?

If you were able to make policy, training, resources and business knowledge (current and past) available where and when it is needed, you will have what you need for leadership, goal setting, teamwork, a culture of compliance, supervision, discipline, support, training, accountability and responsibility. You will have best practice leading to productivity and business success. Can you claim that this is available to you now?

Don’t let the IT industry keep dictating Option 1 for your business information content. They have a one-size-fits-all solution to your business information needs and they won’t be in your business to see how chaos slows it down and sometimes brings it to a grinding halt.

Option 2 is about the Intelligent Network and Business Information Organization (BIO) and it will cost you nothing to set it up. It is time to find out how it works and why it will work in your business. If you do nothing more than creating a network place for information based on what the business is and what it does you will be on a winner.

If, after reading this article you start asking questions about policy in your business you will start to move forward with velocity.

It is time to reject the ‘my documents’ solution and the promise of the virtual organizers in favor of ‘real’ order and control. It is time investigate the potential of the intelligent network and business information organization. It is time to explore best practice in information that got lost along the way and take back the control of your business.

Effective Ways to Advertise Your Business Offline

Were you aware that some large companies, such as Pepsi Co., spends 80 percent of their profits on promotion? You may wonder why they do this. The fact is, without effective and successful promotion of a product, it would simply disappear. It must constantly appear in different forms of media to ensure it stays active and relevant in the minds of consumers. There is a multimillion dollar marketing industry dedicated to just this. Utilizing the different forms of marketing and promotion offline is the key to success with your product or service.

What is Offline Promotion
Offline promotion is utilizing other resources than internet to spread the word about your product or business. So much hype has been put on the benefits of online advertising recently that many businesses forget about the millions of people they can target by promoting in resources such as magazines, newspapers, billboards, television and radio advertising and business cards.

Here are some helpful tips and ideas to create a successful offline marketing plan for your business:

– When you send out any sort of correspondence, ensure your company information is in various places. No matter if it is a sales paper or letter of thanks to a client, the name and contact information should be clearly displayed.

– Ensure all your employees are well-informed about the product or service you offer. They are live, word of mouth advertising sources that should be able to answer any questions a potential client may have.

– Use as many sources of advertising media you can to spread the word. This can include billboards, TV advertisements, radio commercials, newspapers and magazines. The more your name is available the more likely consumers are to purchase it.

– Host live events. This can be any sort of event to spread the word about what you offer. Provide some benefit for attendee’s and see your profits grow.

– Give out free promotional merchandise with your businesses name and information on it. This can be t-shirts, cups, bags or anything else that you can give potential customers.

– Utilize live social networking. Online social networking is one of the quickest ways to spread the word about something. Use the same concept and talk to everyone you can about your business, what you offer and the benefits of choosing your product or service.

– Join the chamber of commerce or other business group in your area. Here you can cross-promote each others businesses and grow clients you may have never had without this advantage.

Advertising and promoting your business offline offers many options that can achieve superior results. The fact is, it does not matter if you have a strictly online business or an actual bricks and mortar establishment, you should use methods of offline advertising for promotion purposes. There are few people who are not online at least once a day, however an attractive billboard or catchy radio advertisement may help you gain more attention than a traditional Internet ad. Using the marketing strategies above can help you create a plan to successfully advertise and promote your business offline.