Top 2 Free Ways To Advertise A Business Online

People running businesses usually want or need to know what the best way to advertise a business online is. Well, many ways exist, but some of the more effective ways to advertise is by using the free methods. Not only will these methods help get the word out that the business exists, but it will also save money that most small businesses and start-ups do not have to spend on marketing and advertising.

Forum Signatures

One of the best-known ways to advertise a business online is by using forum signatures. However, sometimes they are used too often that the signature could be flagged as spam, so the trick is to use forum signatures in the right way. For example, do not simply jump into any forum and any forum thread to leave a short, one word reply.

Instead, start out with forums that are related to the business itself. A cloud computing business would have very little to no reason of leaving a signature with its business website link there in a makeup or cosmetics forum. Once the business owner has found the perfect forums, he can jump in and reply to threads with relevant information. Then, start leaving a signature with his business link attached, and in some cases where possible, the phone number to the business. Eventually, traffic will start flowing into the business website and calls will begin to come in from the forums.

Free Classifieds

Free online classified ads are another great way to advertise a business online. Thousands of free online classified ad websites exist in which a business owner can write an ad for display online. Not only can the business owner write a two or three line description of the services offered, but he or she can also leave a link to the business’ website, an address, and phone number of the business.

Classified listings work just as regular keyword and “Sponsored Results” ads do, that is when people search for specific keywords on the internet, those listings will eventually come up in the search results. The increased viability from using classified ads to advertise a business online can oftentimes garner added website traffic, increased calls to the business and overall, increased ROI, especially if the classified ad was free.

Overall, online advertising can take a lot of time; however, when the added benefit of increased website traffic, increased sales calls, and an overall increase in sales, the initial time investment is seen as a worthy one, because no money was spent to advertise a business online using these methods.

Training and Retraining Senior Managers in Business Information Best Practice

There is an urgent need for business information management to be a crucial aspect of management training for executives in any kind of business or any size and in any location. This is a largely ignored aspect of management training with everyone leaving it to IT or information management professionals to deal with what the business needs, what it needs to spend and what it can expect. This will always result in outcomes being attached to output, in this case financial. But there is a fundamental component that is missing and it is time that it was noticed and replaced.

Messy, unstructured computer networks do nothing to support productivity and economic viability or encourage success for the average small, medium and large business. They are also a potential source of business degradation for large companies and government. Messy, unstructured information renders the business unsafe and unmanageable and messy unstructured information masked by document management systems and clever search functions are putting the business at risk, reducing its effectiveness and leaving it without the means to exploit the power of policy, training, resources and business knowledge.

Most business owners and managers are capable of setting out the rules by which their business information is managed but are unaware of both the need to do this and its relationship to their management role. They know they are capable of understanding the needs of the business but are not aware of the benefits of information structure and control. There are limits to their view of what is really available to them by controlling their precious but undervalued business information.

It is this lack of awareness that ensures that they are not in charge. Others are in charge. Those others do not have the interests of the business at heart because it is not their business but they have been given responsibility for all business information only because owners and managers have not been made aware of any other way to manage this precious asset.

Information management technology is usually viewed as simply a tool for creating, collecting, storing and using business information where the technology, having produced the information, is then used to try to create a context for the content. Systems currently used to manage business information will generally focus on creating context at the point at which the information becomes storable and not at the point in which it is determined as being usable. They do this by applying search terminology to enable the business to look back at what has been used. This application of terminology or key words is totally reliant on the person who is undertaking this work and it may or may not be in the best interests of the business.

Business Information Organization (BIO) is a methodology that maintains the context throughout the life cycle of all business information. That context is firmly seated within the operational profile of the business. This simply means that the information is structured to suit the business and not the operator. Any computer or network structure that moves away from ‘my documents’ and represents what the business is and what it is doing is using the power of BIO.

BIO as a methodology on an intelligent network does not rely on the artificial application of keywords and search terms to point to location of the information and return to it at some later date, but relies totally on the context of location of the information from the moment of generation or collection. On a BIO structured network nothing is generated or collected unless it is controlled by a business based location and this means it will be in context. This means that the location is predetermined and controlled by carefully organized folder structures.

The computer and the business computer network has evolved into a default setup that could never be recognized as the tool for location. Many individuals know to do this for themselves and they create order and control in where and how they store the business information for which they are responsible but most businesses are not aware of both the potential and the power of organization as a business-wide strategy.

Much of the current management training focuses on making use of existing systems and software. What if business executives were shown the basics of business information organization (BIO), the power of the intelligent network and how information best practice is one of the options for managing the business?

These are high stakes. The future of the business is being left in the hands of people who may be here today and gone tomorrow. Every business deserves to be told the truth about information management and what they should expect in the way of best practice. What might be the difference if a business could confidently say:

o We have complete confidence in content management on our computers and networks.
o All policy and compliance is in place where and when it is needed.
o Resources to aid productivity are logged and accessible in context of the work being done.
o Training is accessed continually in context of the work being done.
o Every new project is supported with policy, training and resources.
o Attachments are no longer necessary in in-house communications and duplicates are not tolerated.
o Less paper is produced and more information is digitized to maintain a strong knowledge base.
o Backups and security procedures are context based.
o The network is well managed with file naming protocols in place and folder management practices working across the whole organization.
o There are important economic benefits and greater productivity across the whole of the business.

Selling a Business – Tips to Advertise a Business For Sale Successfully

Anticipate a buyer search criteria and categorise your business accordingly

It is important to file your business for sale advertisement in such a way that it grabs the attention of the maximum number of relevant business buyers. The more types you file your business under, the better your exposure will be.

If you are selling a pub that serves food, for instance, it is worth filing the business under not just ‘pubs’, but also ‘pubs and hotel property’, ‘restaurants’, ‘taverns’ and ‘bars’, as your likely purchasers will be searching for a business for sale under all or some of these categories.

It is also worth including key information such as the postcode, street or town where your business is located in your description text, so that any business buyer using the keyword search facility will find your business in their search results.

Honest figures will help your business to sell

In order to sell your business successfully, it is vital that you give your potential buyers a sensible indication of the kind of living they can expect to earn from the business. New business buyers aren’t just relocating from a street or village that they are familiar with; in most cases they are also walking away from the financial security of a monthly paycheck to become their own employers. This constitutes a daunting step into the unknown for a lot of people, and the more data you can reassure them with in your advertisement, the better your response levels will be.

You can include the turnover, gross profit and/or net profit figures on a weekly, monthly or daily basis with an advertisement, and it’s advisable to include at least one of these figures as a bare minimum if you can. Other figures that are worth mentioning in your advertisement are footfall / shop frontage (if it is a retail business), traffic levels (if it is an online business), demographics on the local economy (if it is a service-led business) and lease length / rent review dates (if it is a commercial property).

Your figures may be highly confidential, in which case it is perfectly acceptable to write ‘turnover and profit figures available on request’; The most important thing to do is to acknowledge the figures in your advertisement; if you don’t, it can look suspicious or unprofessional, and it can stop potential buyers from taking you seriously and enquiring about your business for sale.

Pricing your business for sale :

To get your business to sell quickly, it is important to price your business sensibly. An overly ambitious asking price might feel like a safe place to negotiate down from, but if you price your business too high, your potential buyers might not come across your advertisement in their search, as it will fall outside of their price range. If you price the business at a value lower than you are prepared to accept, you could find yourself inundated with buyers who you are not prepared to sell to, wasting your time and theirs. Remember that the price at which your business is sold is ultimately dictated by your acceptance – or refusal – of an offer; at the initial stages, your priority is to generate as much valid interest as you possibly can in your business for sale.

Take a look at comparable businesses for sale on websites listing businesses for sale and pick an asking price that is in line with what looks to be current market values. If you are unsure of what your business is worth, you can get a free business valuation from business agents or websites advertising businesses for sale.

Choose business-related photos that help your business to sell

Your existing promotional material may be remarkably effective at bringing customers through your doors, but you are dealing with a very different target market when you are selling a business. The business itself is now the product, and your ‘customers’ in this case will be looking for signs of prosperity, security and success. For instance, a photo taken inside your premises at peak times showing a busy shop floor will give potential purchasers more incentive to enquire than a beautifully-crafted logo on its own. Try to take photos that show off the passing trade and ‘bustle’ of your business.

Choose the right place to advertise your business for sale

Advertising your business for sale online is a great way to get maximum exposure. The price to advertise online is also less expensive than on print newspapers and magazines.

Share Our Business Information With Who?

Business information has traditionally been kept hush-hush. Typically it is only trusted to upper management and the finance department. Sharing such information was once an unspeakable sin. Today, things are quite different in the workplace. With authority and decision making being redistributed across the organization, employees at all levels find themselves deeply involved in the day-today running of the business. This increased involvement creates a need for more information.

Teams need good information in order to function effectively. A key role of today’s management is to make sure the team gets adequate business information in order to function effectively. Getting business information to the team that is timely, credible, relevant, and understandable presents a number of challenges. These challenges maybe internal to the team or external to the team. The benefits outweigh the challenges. Many organizations now have a practice of regularly sharing business information with all of their employees. Advantages include:

– Sharing business information will help employees to understand business fundamentals.

– Sharing business information helps employees see how their work contributes to the goals and objectives of the organization.

– Employees are better able to think beyond their job, department, or division.

The numbers can have a dramatic impact on the employees feeling of ownership.

These advantages help improve the teams’ problem-solving and decision-making skills. Managing the information needs of the team is a critical function of the team leader..

Sharing business information with an entire team requires asking some difficult, self-reflective questions. Taking the time to answer those questions will create the proper environment for the team. Successful team leaders know how to make the information meaningful for their team. They give meaning to the numbers so the team can answer the question, “How does this affect us?” Team leaders must think very carefully about what they want to do and why. They should consult some of the many books, articles, seminars, that are available on the topic of sharing business information.

The team leader must decide precisely what should be shared with the team. Team involvement is critical at this point. Take the time to introduce the topic at a meeting and explain why it is important. Allow people the opportunity to ask questions or raise concerns. Next, ask the team members what kinds of business information they need. Be prepared for a lot of silence at this point. Since few team members may have had access to business information in the past, they may not know how to answer the right questions.

As a minimum, most teams need the type of business information that allows them to monitor and adjust how they are performing. These teams also need information on the goals of the larger organization so that they will be in sync with the company’s strategies. Above all, the team must have information that will help it understand the business in order to make good day-to-day decisions. If receiving business information is new to the team, the team leader must start with basic information and slowly work up to a broader understanding of the numbers. This is an educational process and the intention must be to create a foundation of business literacy within the team.

Only when the foundation has been created, can the team leader help the team think about its ongoing business information needs. Quality, cost, delivery,safety, and employee morale, are examples of typical indicators. – What are the primary indicators of how the team’s business is performing?

– What type of information will help the team track these indicators?

– What is the source of the information?

– How often should the team receive this information to be timely in its decisions?

– Who is responsible for obtaining this information?

It is simply not enough to bring business information to the team. The team leader must also understand the principles that underly the effective management of business information so that it feeds good team performance.

Planning about how to sustain the business information effort is just as important as implementation. Without continued attention to maintaining adequate business information on the day-to-day operations, the effort will simply fade away and become another “Flavor of the Month”. It is crucial to design a business information system that will function independently of the team leader. This is especially important if the organization is not totally committed to sharing the business information or if there is a turnover in team leadership. In these instances, it is best to leave behind a sustainable system.

The road to sharing business information with the team has a number of ups and downs. The team leader must be persistent. It is essential to not allow the team to get discouraged by a few setbacks. Obtaining the type of information that creates energy and drives excellence take work. Remember, you must maintain a reasonable pace. It may require a little time for team members begin to trust the numbers, let alone use them!

Expect that you will face obstacles as you plan and implement the business information sharing strategy within the team. Some of the obstacles will be external to the team while others will come from within the team. The assumption in sharing business information is that authority is redistributed within the team. Rather than the organization sharing information on a need-to-know basis, it is treating employees more like partners. The team leader no longer holds information as a form of power, he/she is responsible for sharing the knowledge and training the team about the business.

This gives the employees a chance to gain more control over the day-to-day business by understanding business fundamentals. This will enhance employability and give a sense of pride and ownership that stems from being more actively involved in the business